Kraken

A concept campaign on Kraken Black Spiced Rum, one bottle rendered in two visual languages. Half the set is high-end CGI: tentacles wrapped around the bottle in black water, wet macro detail, studio smoke. The other half pulls the label's own Victorian etching off the pack and lets it attack from the outside: engraved tentacles, ink splatter, illustrated seas. Moving one product between photoreal and illustrated worlds without it drifting in either is the real flex, and it's all one pipeline. Self-initiated, no affiliation.