Based in England
About
I create AI-driven visual content that gives brands campaign-quality imagery at production speed. Using node-based generation workflows, I build repeatable visual systems with locked products, consistent styling and art-directed compositions that scale across campaigns, formats and channels.
I help brands turn products into striking commercial imagery, from hero shots to full campaign sets. By combining creative direction with technical precision, I deliver work that looks shot, styled and finished, without the studio overhead.
WORKS
A selection of case studies and projects using AI.
AI VISUAL SYSTEMS
Fifteen years of graphic design, applied to a new set of tools. Node-based systems lock the variables, so every output holds. The tools change fast, the eye doesn’t: knowing what a brand needs, spotting the image that’s nearly right and still wrong, making it sit properly with type, layout and identity.
For a full breakdown of the node system behind every project, take a closer look.
NODE WORKFLOWS
Every image comes out of a node-based system, not a one-off prompt. Each stage of generation is a node I can open, edit and rewire, which means when something’s off I fix the node, not the output. That’s what makes results repeatable instead of lucky.
STYLE BIBLES
I build custom style bibles in Figma Weavy that encode a brand’s entire visual language: palette, lighting, composition, tone. Wired into a workflow, they mean anyone on your team can generate content that’s on brand, without needing to know how to prompt.
CHARACTER LOCKING
Original, realistic characters generated from scratch and locked. Same face, same features, same styling across an entire campaign, from wide shots to close-ups. Cast once, use everywhere.
PRODUCT LOCKING
Products locked 100% true: label, typography, materials and proportions held exactly, using trained wording and reference systems refined across dozens of sets. Your pack is your pack in every frame, at any angle, in any world.
CAMPAIGN SETS
Not single images: full sets built off one system. Hero, detail, lifestyle and format variants that hold together as one campaign, because they all come from the same locked pipeline.
MOTION / VIDEO
Stills translate into motion. The same locked characters and products carry into AI video, so a campaign can move without breaking consistency between frames.
