Cartier
INFO
A concept campaign built on the Cartier Panthère, chosen because a watch is the hardest product lock there is: case proportions, bracelet links, Roman dial, blued hands, all held exactly across every frame. The model holds her face and styling from wide editorial to macro crop, and the film treatment came after, in post: grain, halation, a Riviera colour grade pulled across the set by eye. Generation gets you the frames. Grading them into a campaign is the design job. Self-initiated and unaffiliated.
YEAR
2026
BRAND STUDY
Cartier
SERVICES
AI Image Generation, Consistent Product Locking, Consistent Character, Casting & Model Sheets, Art Direction, Film Emulation, Campaign Sets
Info
A concept campaign built on the Cartier Panthère, chosen because a watch is the hardest product lock there is: case proportions, bracelet links, Roman dial, blued hands, all held exactly across every frame. The model holds her face and styling from wide editorial to macro crop, and the film treatment came after, in post: grain, halation, a Riviera colour grade pulled across the set by eye. Generation gets you the frames. Grading them into a campaign is the design job. Self-initiated and unaffiliated.
Year
2026
BRAND STUDY
Cartier
Services
AI Image Generation, Consistent Product Locking, Consistent Character, Casting & Model Sheets, Art Direction, Film Emulation, Campaign Sets
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