Glossier
INFO
A self-initiated concept campaign for Glossier's Super Pure serum, running two locks at once: the product and the cast. The bottle holds its label typography, dropper and fill in every frame, while the models hold their faces and skin from beauty macro to backlit silhouette. Anyone can generate a nice image of a serum. Generating a whole campaign where the product and the people stay themselves is the part that takes a system.
YEAR
2026
BRAND STUDY
Glossier
SERVICES
AI Image Generation, Consistent Product Locking, Consistent Character, Casting & Model Sheets, Art Direction, Campaign Sets
Info
A self-initiated concept campaign for Glossier's Super Pure serum, running two locks at once: the product and the cast. The bottle holds its label typography, dropper and fill in every frame, while the models hold their faces and skin from beauty macro to backlit silhouette. Anyone can generate a nice image of a serum. Generating a whole campaign where the product and the people stay themselves is the part that takes a system.
Year
2026
BRAND STUDY
Glossier
Services
AI Image Generation, Consistent Product Locking, Consistent Character, Casting & Model Sheets, Art Direction, Campaign Sets
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